Search Engine Optimization
A website will be successful if people can find their way to it. Even the most beautifully designed website will not fully benefit your company if potential customers can't discover it. Search engine optimization (SEO) is the process of making changes to a website which will positively affect its visibility in unpaid search results (also referred to as "natural" or "organic" search). Generally speaking, the higher a site ranks in search results the more visitors it will receive.
Search engine optimization is my specialty. I have helped clients dramatically increase their revenue by successfully targeting relevant keywords, thereby bringing more organic visitors to their websites.
For some smaller or locally owned businesses, a one-time search engine optimization is all that is necessary. Clients in very competitive industries and larger companies may require ongoing search engine optimization. This includes monthy analytic reports, ranking reports, and in some cases, monthly meetings to review progress and update goals.
Depending on the industry, SEO may offer a better long-term financial value than Pay-Per-Click, as costs for paid search keywords vary widely. Contact me for a free evaluation regarding what type of online marketing would work best for your business.
Pay-per-click (or PPC for short) is a type of online advertising where you only pay when somebody clicks on your advertisement. Because of this structure, Pay-Per-Click advertising is one of the most accountable and measurable forms of online marketing. Google AdWords and Bing Ads (Yahoo, Bing Network) make up the top tier of Pay-Per-Click advertising.
In a PPC campaign, you select keywords for which you would like your ads to display on search engine result pages. One advantage of PPC marketing is how specifically you can target your audience. Your ads can display locally, globally, be displayed in certain countries, regions or cities, or within a set distance from your business or store. With PPC you can get fast results. Once your ads are set up, people will immediately start seeing them when they query the corresponding keywords.
Having a specialist manage your PPC campaign is of the utmost importance to its success. As an online marketing specialist I can assist you with ad craftmanship, choosing the right keywords, designing landing pages and utilizing conversion tracking. Contact me to learn more about how PPC can help you grow your business.